Pharmaceutical Industries Communique Award
Best Patient or Public Education Project
Sponsored by: AstraZeneca
Award Winner: Lifesite (Lymphoma Information for Everyone) Website
Association: Lymphoma Association
Agency: Action Graphic International
The Judges Comments
“Using patient engagement, this campaign revitalised a well-used
tactic and over-delivered on clearly defined objectives. It successfully repositioned its image to appeal to its younger target audience.”
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